Romana Correale

Francesca Romana Correale, founder and designer of Romana Correale, has begun a collaboration with five visual artists. The rules for the creative process were simple: ”Destroy one of my bags.” and ”No sex.”.

In the U.S. alone, more than 11 million tons of textiles are thrown away each year(*) This is obviously bad for the environment and it also damages the economy. Romana Correale and these five artists aim to shine a light on this destructive behavior.

- People are experiencing fast-fashion fatique and becoming frustrated with the poor quality of fashion products today. The people are ready to take personal responsability and it’s time for the fashion industry to respond with an increase in quality and environmental efforts, says Francesca Romana Correale.

The five artists all work with visual art including photo, film, painting, animation and poetry. They are from countries all over the world such as Italy, France, Ecuador, Armenia.

- Destroying is not vandalism but really means rebuilding. Fire is one of the four classical elements and was vital to the development of civilization. This bag in fire is a symbol of energy and passion, the big qualities of Francesca Romana Correale who give overwhelming emotions through her brand and creations, says Pierre Sénard.

Pierre continues;
- From the age of 8 when I got my first camera, I’m passionate about photography. I made a lot of pictures during my travels and personal events. Over the years, photography has become a consuming and fascinating passion. After working in marketing, communication and web and constantly seeking new challenges, I finally started in photography in Paris where I’m living. A goal became clear to me: to really live my passion. I’m naturally more attracted by the world of fashion that allows me to imagine scenery, create staging, play with light, color, body … Because when I take a photo, my first goal is to imagine the story it will tell you and the emotion it gives you …

(Source: romanacorreale.com)